At the beginning of the internet every banner was efficient. Every image, in standard or not, was understood and managed to make the user interested so the links would be accessed. The online advertisers have exaggerated with the banners and now big part of them lead to sites with an irrelevant content for the visitors. So, the users got used to the banners and don’t pay attention to them any more.
On the other hand, because the users have the tendancy to ignore the banners, the advertisers started to use their creativity and have found solutions which can’t be avoided. That type of methods bring more clicks but also much more fuss for the users of the internet. So, an ideal banner should be interesting and catch the eye without being intrusive for that site.
There are lots of banners’ format for web which can be elaborated in different types of folders, from simple images, statics, to complex animations. Now, the video and the animated banners have the biggest succes, comparing to other types of banners: the move catch the eye, the animation or the video “tell a story”, make the users curious, revealing only a part of the story.
It doesn’t matter what kind of presentation or execution a banner has; it is a graphic creation with all it’s rigors: brief, execution, implementation and delivery. Like any other graphic creation, a banner can be worked on individually or like part of a specific campaign.